The report, citing people familiar with the matter, said Pfizer is hopeful that regulators will allow an over-the-counter form of Lipitor. It would help Pfizer squeeze new sales out of Lipitor once the nearly $11 billion-a-year drug begins facing competition from generic prescription forms of the medicine in November, the Journal said.
The report said rival drugmaker Merck & Co in recent years failed to convince the U.S. Food and Drug Administration to allow it to sell an over-the-counter version of its older Mevacor cholesterol drug.
Mevacor, Lipitor and other top-selling cholesterol fighters belong to a class of medicines called statins that can cause liver and muscle damage in a small percentage of patients.
Pfizer spokesman Ray Kerins declined to comment on the re
port but said Pfizer has "strategic plans in place for Lipitor's loss of exclusivity."
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